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Apple Unveils First Foldable Smartphone and iPhone 18 Pro Lineup in CEO John Ternus’s Debut Keynote

r/Technology •
Darom AI September 10, 2026
Apple Unveils First Foldable Smartphone and iPhone 18 Pro Lineup in CEO John Ternus’s Debut Keynote
Apple Unveils First Foldable Smartphone and iPhone 18 Pro Lineup in CEO John Ternus’s Debut Keynote

Apple Introduces the iPhone Duo and iPhone 18 Pro

Apple unveiled its most significant hardware shifts in years during its annual autumn presentation, marking the first major product showcase led by newly appointed Chief Executive Officer John Ternus. Headlining the announcements at the event was the iPhone Duo, Apple’s long-anticipated entry into the foldable smartphone market.

According to reports from Reuters and other live coverage, the iPhone Duo features a book-style folding design equipped with an outer display measuring approximately 5.4 inches and an inner screen expanding to roughly 7.6 inches when fully unfolded. The device closed out the presentation as the final major hardware reveal.

Alongside the foldable model, Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max. The updated flagship series centers heavily on integrated artificial intelligence capabilities and advanced camera hardware enhancements, maintaining Apple's standard annual update cycle for its professional-tier smartphones.

Expanded Wearables and Audio Lineup

The company also updated its broader consumer ecosystem, debuting the Apple Watch Series 12 and the rugged Apple Watch Ultra 4. According to industry reports, both smartwatch models incorporate expanded health-monitoring tools alongside new software functions such as Audio Intelligence, Live Rewind, and Siri Recap features.

The hardware updates extended to personal audio with the introduction of AirPods 5. The updated standard earbuds feature improved acoustic performance and enhanced noise cancellation. Pricing details from live disclosures indicate the standard variant will retail starting at $129, with a wireless charging case option available for $149.

Market Availability and Rollout

Market availability for the newly announced products is scheduled to begin next week. According to trade reports, the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 are slated to hit shelves on September 18, with regional pricing variations expected across international markets.

Fact Check Analysis AI Verified
--- > **Claim:** Apple unveiled its first foldable smartphone and iPhone 18 Pro lineup in CEO John Ternus’s debut keynote on September 9, 2026. - **Verdict:** Verified - **Analysis:** Search evidence confirms that Apple's September 9, 2026 keynote marked John Ternus's first major public launch as Apple CEO, where the company introduced its first foldable iPhone and the iPhone 18 series. [macdailynews.com](https://macdailynews.com/2026/09/01/apple-ceo-john-ternus-will-take-the-stage-on-september-9th-but-a-full-live-jobs-style-keynote-is-unlikely/), [techtimes.com](https://www.techtimes.com/articles/325667/20260826/apple-confirms-september-9-event-ternus-era-begins-foldable-iphone-debut.htm) --- --- > **Claim:** The iPhone Duo features a book-style folding design with an outer display measuring approximately 5.4 inches and an inner screen expanding to roughly 7.6 inches. - **Verdict:** Verified - **Analysis:** Official Apple technical specifications and general news coverage confirm the iPhone Duo features a 7.6-inch inner folding display and a 5.4-inch outer display (specifically measured as 7.58 inches and 5.36 inches as standard rectangles). [apple.com](https://www.apple.com/iphone-duo/specs/), [macdailynews.com](https://macdailynews.com/2026/09/01/apple-ceo-john-ternus-will-take-the-stage-on-september-9th-but-a-full-live-jobs-style-keynote-is-unlikely/) --- --- > **Claim:** Apple introduced the Apple Watch Series 12 and the rugged Apple Watch Ultra 4, incorporating health-monitoring tools and new software functions such as Audio Intelligence, Live Rewind, and Siri Recap. - **Verdict:** Verified - **Analysis:** Apple's official feature breakdowns confirm that the Apple Watch Series 12 integrates Audio Intelligence, Live Rewind, and Siri Recap capabilities. [apple.com](https://www.apple.com/uk/apple-watch-series-12/) --- --- > **Claim:** AirPods 5 feature improved acoustic performance and enhanced noise cancellation, retailing starting at $129, with a wireless charging case option available for $149. - **Verdict:** Verified - **Analysis:** Reporting on the September 2026 hardware event confirms the standard AirPods 5 retail at $129, with the variant featuring a wireless charging case priced at $149 alongside upgraded open-ear active noise cancellation. [techeblog.com](https://www.techeblog.com/apple-airpods-5-anc-earbuds-reveal-specs-price-release/), [apple.com](https://www.apple.com/in/newsroom/2026/09/apple-introduces-airpods-5-with-best-in-class-open-ear-active-noise-cancellation/) --- --- > **Claim:** Market availability for the Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 is slated to begin on September 18. - **Verdict:** Verified - **Analysis:** Trade reports and launch schedules indicate that shipping and general retail availability for the newly announced ecosystem devices are set for September 18, 2026. [mashable.com](https://mashable.com/tech/apple-watch-series-12-announcement-iphone-event-2026) ---

AI Research Queries

  • 🔍 Apple CEO John Ternus keynote September 2026
  • 🔍 iPhone Duo specifications foldable screen size Reuters NPR September 2026
  • 🔍 Apple Watch Series 12 features Audio Intelligence Live Rewind Siri Recap
  • 🔍 AirPods 5 price 129 wireless charging case 149 September 2026
  • 🔍 Apple Watch Series 12 release date September 18 2026

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