Apple used its annual autumn event on September 9, 2026, at Apple Park in Cupertino, California, to introduce its first foldable smartphone, the iPhone Duo, alongside the iPhone 18 Pro line and the Apple Watch Series 12.
The presentation marked a notable leadership milestone for the company, serving as the official hardware debut for new Chief Executive Officer John Ternus. The product rollout outlines Apple's entry into the growing foldables market while refreshing its core flagship offerings.
The iPhone Duo Enters the Foldable Market
The central announcement of the event was the iPhone Duo, which Apple formally detailed in a company newsroom release. Opening in a book-style design, the device features a 5.4-inch outer display and a larger 7.6-inch inner screen.
Priced starting at $1,999, the iPhone Duo stands as Apple's most expensive smartphone to date. According to launch coverage, preorders for standard autumn hardware begin on September 12, with broad availability starting September 18. However, the iPhone Duo itself is scheduled to ship later, with deliveries slated to begin on October 23.
iPhone 18 Pro and Wearable Additions
Alongside the foldable device, Apple introduced the iPhone 18 Pro line as the next generation of its traditional flagship smartphones, serving as a lower-priced alternative to the high-end Duo. The company also unveiled the Apple Watch Series 12 and AirPods 5 during the event.
Market analysts note that the introduction of a foldable device places Apple in direct competition with established manufacturers who have offered folding handsets for several years. The staggered release schedule allows Apple to manage supply chains for the novel form factor while maintaining its traditional September rollout cadence for companion devices.
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